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When it comes to digital marketing strategies, many business owners use social media, paid advertisement, and search engine optimization. All of these approaches are highly effective but also quite expensive.
What if we tell you that it is possible to popularize your product and attract your dream customers using emails only? Let’s see how to utilize email marketing for business to get the best results.
Email marketing vs. other digital channels
Before discussing some email marketing practices, let’s take a look at how emails are different from other digital channels. First of all, this method is cheaper than others or free at all, if you decide to do it yourself.
It might come as a surprise for some readers, but, actually, email marketing has the highest ROI (return on investment) rate as compared to, for instance, paid advertisement. Can you believe that every dollar invested in email marketing can return as much as $44? And an email signature generator can help you get even more.
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What’s more, emails allow reaching way higher engagement levels than other digital marketing tools. Why? Because there are a lot of people that are not frequent social media users or don’t click on every Google ad they see. But do you know someone who doesn’t have an email address?
Create long-term customers relationships
So, suppose you are willing to improve your email marketing campaign. Which strategies to use? First of all, it is valuable to create long-term relationships with your customers, so people would choose your product over competitors and recommend you to others. Do we have to highlight how beneficial word of mouth is for any business?
There are several useful practices to utilize in your emails for creating a long-lasting positive impression.
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- Use email signatures to be more human with clients
It is essential to make all the important information easily available for your clients. They should always see how to contact you or where to buy your product.
All those links should be in your email signature at all times: easy to understand, easy to click. You can use an email signature generator for embedding links and generally making an attractive banner. Don’t know what a good banner looks like? Here are some email signature examples to get the idea.
- Hyper-personalize emails
Have you ever received an email from an unknown sender starting with “Dear Sir/Madam?” Probably. Did you read it to the end every time? The chances are that your answer is no. Today, people want to get relevant information only. It is easier to choose a product if you don’t have to scroll through pages and pages of options.
Good customer research is a must for utilizing a hyper-personalization strategy. Many automation methods, such as artificial intelligence or machine learning, can streamline the process of creating personalized suggestions.
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- Invest in a responsive design
If only five years ago, responsive design was a hot trend, it is simply a necessity today. Responsive web design means that any page, including an email, adapts to the screen size of the user’s device.
Seeing an email that does not fit into your smartphone’s screen because it was meant for a laptop only is annoying and creates not the best user experience. Your letter must look good on any device.
- Get more insight on customers via emails
Emails can be a highly effective way to find out more about your customers’ needs and interests. You can add surveys and polls to let them share feedback and direct your email marketing campaign.
Surveys might explore customer satisfaction levels, possible topics for your next emails, or new products and functions the clients would like to see. It is also useful to offer a little reward, such as a discount, for taking part in a poll.
Bring in email-automation to get high ROI
We have already mentioned that email marketing has the highest ROI among various digital marketing tools. Of course, it doesn’t come as a default option — your emails have to be useful for the readers, and your strategy must be optimized. We discussed some practices to drive effective communication with your customers; now it’s time to explore email automation.
- Track responses to have more information
Tracking replies to your emails manually can be quite time-consuming. Fortunately, nowadays, there are many tools for collecting and analyzing all the responses the email gets.
It is convenient to have your reply statistics in one place and immediately evaluate the success of your email marketing strategy. Such a method not only saves a ton of time but also gives you valuable information, such as who clicked on the links in the email.
By the way, some email signature generators go with a tracking feature. By using a signature, you can see how many times your website, social media icons, etc., has been clicked.
- Optimize post-purchase emails
Boom — someone just bought your product! Aim reached, time to forget about this person forever? No, you should stay in touch with all of your clients and hopefully make them the returning ones.
You can create thank you mail templates, gather feedback, offer a discount for a second purchase, share resources on how to use your product — there are many options for automating your post-purchase communication and not disappearing forever after a lead becomes a client.
Work on conversion funnel improvement
The way from awareness about the product to becoming a brand advocate might be quite a long one. How can you speed it up? There are many practices that work on specific stages of the funnel. It is best to have a precise email marketing strategy enhanced by proper automation.
For example, sharing free educational resources is suitable for the awareness stage, while sending case studies and customer feedback is effective for conversion.
The bottom line
Emails become a powerful marketing tool with great ROI if used wisely. Such practices as creating long-lasting relationships with your customers, using various email automation tools, and having conversion funnel strategies allow attracting and retaining your dream customers via emails only.