fbpx
Sponsored by

By downloading this guide I consent to Applause communicating with me via email regarding this guide, and other relevant marketing communications and event invitations. I understand that I can unsubscribe or amend my preferences at any time from each email I receive.

Guide Capture - App Store 101

A LOT HAS CHANGED IN THE PAST 10 YEARS SINCE THE LAUNCH OF THE APP STORE

There were 2.2 million apps available on the Apple App Store at the start of 2017. By the end of the year, there were 2.1 million. That 100,000 decline marks the first time in its ten year history the App Store has shrunk.

At first glance, these numbers look concerning, especially given that Google Play continued its rapid rise – now totaling more than 3.6 million apps. However, the App Store’s decline may be more a case of addition by subtraction than a harbinger of the ‘Applecalypse.’ Appfigures suggests the downward trend was a “result of stricter enforcement of Apple’s review guidelines.” Want to find out how to secure your spot in the App Store? Discover the standards you need to meet in this eBook.

WHAT YOU’LL LEARN

  • New app trends, like geofencing and omnichannel
  • The top functional issues holding your app back
  • How to improve your app quality
  • How to optimize for the App Store

This campaign is co-hosted with [our partner(s)]. Both Applause and [the partner(s)] will have access to your personal information, and either Applause or [our partner(s)] may provide you with sales or product promotion information. Each party will be responsible for managing their own use of your personal information. We recommend you review the privacy policies of these partner(s) to address any questions you have regarding their handling of your personal information.