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Stuttgart-based Flip raises £22m to bring HR app for ‘deskless’ workers to UK

Flip UK expansion funding

German frontline employee communications app Flip has raised $30m (£22m) in a Series A funding to accelerate its UK expansion. 

Benedikt Ilg and Giacomo Kenner founded Flip in 2018 to make it easier for the 2.7 billion “deskless” workers to share information and organise, manage and schedule workflows more efficiently.

The funding round was co-led by London-based investor Notion Ventures and Berlin-based fund HV Capital.

Alongside existing investors Cavalry Ventures and LEA Partners, a slew of well-known angel investors backed the startup, including Matthias Müller, Roland Berger, Jürgen Hambrecht, Fritz Österle, Kurt Lauk, Daniel Krauss and Jochen Engert. 

Flip plans to use the finance to accelerate international expansion, starting with a UK launch. 

It will also use the extra capital to prioritise staff recruitment. The company currently employs around 100 people at its headquarters in Stuttgart, Germany. 

“We are delighted at the trust our investors have placed in us and are proud to have such prominent support,” said Benedikt , founder and CEO of Flip.

Flip combines top-down and bottom-up communication tools like personalised newsfeeds, individual and group chats, with additional functionalities such as task management, surveys, and many more.

The company said its sales revenue is up “by a factor of six” and that it has quadrupled its headcount.

The platform allows businesses to integrate their existing IT infrastructure into a single access point as well. Flip is used by more than 200 customers, including McDonald’s, Rossmann, Edeka, Magna, and Mahle. 

“Flip offers a chance for every deskless employee to truly participate in their own company’s communication process. There is huge potential in actively integrating these employees,” said Jos White of Notion Ventures.

Former VW CEO and angel investor Matthias Müller added: “Deskless workers are at the core of industrial and retail companies, as critical drivers of efficiency, productivity and in some cases, customer relations. Investing in effective employee communications and overall company culture, is, therefore, a fundamental element for companies looking to gain competitive advantage.”