Smartology, the contextual adtech platform, has announced that it has closed its £2.8m ($3.6m) Series A round of financing led by Committed Capital.
The platform will use the funding to fuel product development and its expansion in North America and across EMEA. Tim Steel, chairman of Committed Capital, has joined the Smartology board as investment director.
Smartology offers advertisers the ability to contextually match their branded content with editorial articles online. Its media partners include Financial Times, The Economist, Dow Jones, Bloomberg, and Handelsblatt and it has run campaigns for clients including Credit Suisse, HSBC, Swiss Re, Mischon de Reya, London Business School and EY.
Commenting on the investment, Tim Steel, chairman of Committed Capital, said: “The SmartMatch digital advertising technology attracted considerable interest from our investor base and we are pleased to have helped finance the company’s growth ambitions.”