Organise, the platform empowering workers to campaign for better rights, has raised £570k in seed funding in a round led by Ada Ventures – the fund focused on overlooked markets and founders.
Organise’s worker-driven network allows anyone to start a campaign for free; providing members with the tools, support and confidence needed to raise a collective voice and improve their working lives.
The model combines the power of collective action with the reach and insight of modern digital campaigns. To date, Organise has enabled workers to mount successful campaigns against unjust working practices at companies including McDonald’s, Ted Baker, Amazon, Uber and Deliveroo.
Alongside Ada Ventures, this round is also joined by Form Ventures, who back startups tackling markets shaped by regulation and policy; RLC Ventures, a seed-stage fund who commit a portion of their profits back to charitable causes chosen by founders; and Ascension Ventures, a UK seed VC who made the investment via their Fair By Design Fund, which focuses on alleviating challenges faced by low-income households and individuals impacted by the Poverty Premium.
Check Warner from Ada Ventures will be joining the Board as an observer.
Nat Whalley, who founded Organise in 2017, comments: “Collective action protects rights and changes lives; our platform makes that possible for every single worker. Through Organise, members can access the support, technology, networks, and confidence they need to find a voice and make it heard.
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“We’ve seen an explosion in demand over recent months and we’re proud of the impact our members have had. This funding will allow us to keep up with demand and introduce new ways of supporting our members. Each of the investors joining us in the round shares our passion for championing the overlooked or disempowered and we’re excited to work with them as we grow.”
Check Warner, Partner at Ada Ventures comments: “At Ada Ventures, we only invest in the boldest ideas with global ambition, and only in people who are looking to have a positive impact on the world around them. Organise is a great example of this. It’s not often that we come across companies that are tackling a societal issue with technology in a completely novel way. When it does happen, we get very interested.
“They are operating in a space where there are very few other solutions offered and serving a customer group that has largely been overlooked and ignored; low paid employees at large companies who lack a voice and rights that they’re legally entitled to. We’re pleased to invest in Organise to enable them to expand the reach, scope and impact of their work.”
Patrick Newton, Partner, Form Ventures, adds: “The uniquely qualified Organise team is tackling a huge and underserved market. As tech transforms the workplace, and policymakers struggle to respond, a platform like Organise simply needs to exist”.
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Reece Chowdhry, CEO and Founder, RLC Ventures comments: “From our first meeting with Nat and Bex, we were hugely excited about Organise.
“We are aligned with their mission to empower workers through tools that can bring about systemic change across organisations worldwide. We cannot wait to be part of the next stage of their journey.”
Having grown from 90,000 to 500,000 members in the last three months, the raise will support the platform’s rapid growth. The team will also be exploring expansion into international markets.