Photo by Google DeepMind on Unsplash
There is no doubt that AI solutions are here, and they are here to stay. But with so many moral and ethical reasons around the use of AI in design and creativity, what are the actual pros and cons? Below we delve into the positive and negative aspects.
Pros of Using AI
One of the main pros is that AI can scour the web and make decisions based on data, doing so extremely quickly. While this may seem at odds with the concept of art, when it comes to recreating styles and themes, this can be a great advantage. If you want a graphic to look like a sixties sci-fi movie or Victorian newspaper, you no longer have to trawl the archives and study fonts or colours. Programmes like Colormind or Khroma will do all of this for you. Colormind itself creates palettes for designers, scouring photographs, popular culture and art based on prompts.
This is particularly useful for web designers who are building platforms, software or games that need to have a certain theme. Such sites can house a huge virtual gaming platform, which will be at a distinct advantage. With quicker design times, they can fit pages and theme designs with their franchise titles, such as Sugar Rush and Big Bass Bonanza. This changing of design keeps the site interesting, helping improve customer retention when combined with attractive bonuses and welcome schemes.
All of this feeds into a much quicker design process. If this is a bottleneck in your chain, then AI is a viable solution to solving the problem. All of this greatly enhances productivity and can even result in better design accuracy.
Cons of Using AI Design
The creativity in AI design comes from a prompt. Aside from this, AI is simply trawling what has already been created before. This means a distinct lack of creativity, and with it, originality. It is the equivalent of using the same well-known font and colour scheme used in every beer and burger restaurant, or the same classic barber shop font. It does not make you stand out.
Another aspect many people fail to take into account is that AI can often be costly to implement. While many programmes let you use their software in small amounts for free, if you want to use AI on a large scale, then it can be pricey. In some cases, implementing this may cost the same as having a freelancer or even a full-time staff member do the work for you.
Which is also the final negative aspect. AI replaces a human. While this may benefit you financially, it can be costly in other ways. The person no longer has a profession, and your team slowly dwindles. Without this, you lose ideas and the creativity that makes a company run.
No doubt, new pros and cons will emerge over the coming years. It is an exciting time to utilise this new technology, so make sure you stay abreast of changes and decide if AI is right for you.